East Side Transmission Now Wisconsin’s Flagship GreatWater Shop

If you live in Madison, WI and have driven down Stoughton Road recently, you may have noticed a new marquee in front of a familiar auto repair shop. On April 7th 2023, East Side Automotive & Transmission officially became the flagship GreatWater 360 Auto Care shop in Wisconsin.

East Side has proudly served the auto repair needs of the Madison community since 1984, with a reputation for providing superior transmission work and has been a part of the GreatWater family since 2021. Under the new name, the shop and team will continue to deliver end-to-end auto repair and maintenance, including oil changes, brakes, tires, transmissions, and more while helping launch the GreatWater 360 Auto Care brand throughout the Midwest. The shop will also now offer an industry-best 3 year/36,000-mile nationwide warranty on service, a standard for all GreatWater shops.

“We chose East Side to become our first stand-alone GreatWater 360 Auto Care location in Wisconsin based on the shop’s skilled team of technicians and reputation for quality service in the community. This shop is the embodiment of what our brand stands for and we are proud to have it establish our presence in the market.” says CEO Jim Dykstra.

While East Side is becoming a GreatWater 360 Auto Care shop, the plan has always been to retain the entire team of service managers and technicians. Dykstra noted, “Our goal with any shop acquisition is to embrace what has made the shop historically successful, and that starts with the people. Our goal is to bring them into the family by providing the latest equipment, technology, and training to help them strengthen their career and better serve our customers.”